21.12 is a curated marketplace for the modern woman who values conscious curation, timeless design, and elevated style. We spotlight India’s most intentional homegrown labels in premium Western Wear, helping you build a wardrobe with clarity and meaning.

Every piece we carry is handpicked for its aesthetic, purpose, and versatility. Less mass, more message. We don't follow trends—we interpret them, layer them with context, and bring you style that lives beyond seasons.

“I started 21.12 because I couldn’t find a space that felt intentional. We’re not here to sell more clothes. We’re here to edit the noise.”

— Pritha Narang, Founder & Creative Director | 21.12

Your Gateway to India’s Most Compelling Fashion Labels

Fashion is a conversation, and we’re here to keep you ahead. At 21.12, we partner with emerging and cult brands that speak to both individuality and intent. From slow fashion studios to designers reimagining classics, each label brings its own voice—our job is to make sure it resonates in your wardrobe.

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Style Meets Trust

We work closely with every label we carry-vetting for craftsmanship, sustainability, and quality. With our seamless checkout, responsive support, and thoughtful packaging, your 21.12 experience is curated from cart to doorstep. 

Thoughtful Fashion. Built to Last.

At 21.12, we partner with brands that design with purpose. Our focus is on small-batch production, ethical making, and pieces that hold value season after season. Sustainability isn’t a feature here - it’s a filter.

Stories from the 21.12 Community

Honey Chandwani
I fell in love with the piece. It’s absolutely beautiful - even better in person.”
★★★★★
Premasruthi Mallangi
It’s so perfect. Love finding such unique styles on the platform.”
★★★★★
Anushi Mehta
“The fit is just perfect. The kind of curation I can always trust 21.12 for.”
★★★★★
Neharika Chandra
“I absolutely loved the dress and the fit - 21.12 always makes the search effortless.”
★★★★★
Tanushka Kochhar
“The fit is perfect - every time I shop here, I know I’ll find something that feels made for me.”
★★★★★
Ayesha Sanghi
“Relaxed, flattering, and beautifully comfortable. Exactly what I look for.”
★★★★★
Oovi Patrao
“It’s perfect for me! Love how 21.12 always brings together brands I would have never discovered on my own.”
★★★★★
Carla Dennis
“I received the package, love everything about it. From discovery to delivery, always seamless with 21.12.”
★★★★★
Sahar Saini
“The outfit is beautiful, fits like a dream. Love how 21.12 makes discovering these brands so effortless.”
★★★★★