Our mission is to engage a regular customer base of fashion enthusiasts and enable interdependency of brands into growing together through collaborative opportunities and building collectivist culture. We aim to challenge fast fashion brands and thereby shift consumer behaviour.
About Us
21.12 is a curated and conscious multi brand eCommerce. It’s built out of a need to bridge the gap between homegrown labels and their potential consumers. Months of research has gone into building a platform that curates brands ethically producing western wear fashion at the same time maintaining quality and customer service.Primarily, the purpose is to serve the idea of transacting right at the point of inspiration. We understand consumer hesitation to shift from a said normal and hence at 21.12 our priority remains building brand transparency. In its core, this is a community driven space for homegrown labels and individuals to enable growth for one another or simply put, an effort to form an ecosystem for a better tomorrow. We’re here to guide you through this journey of shopping small and encourage you to take this trust fall with us.
